The Psychology of Misinformation During The 2020 U.S. Elections

This case study shows you the psychological principles that make people spread misinformation on social media (and how that could be improved).

The Psychology Behind TikTok's Addictive Feed

This TikTok case study shows you the psychological principles that make their video feed so addictive (and how that could be made more humane).

Airbnb: How To Reduce Churn With Personalization

This Airbnb case study cover important ways to reduce user churn with personalization, as well as behind-the-scenes tips to help your product.

Tesla: How To Grow Through Word-of-Mouth

Tesla is well known for growing mainly through word-of-mouth. This case study shows you how you can leverage referrals to grow your product.

Zapier: 9 Ways To Boost SaaS Revenues With A Better Upgrade UX

This Zapier case study cover 9 ways to improve the "upgrade your plan" experience, as well as behind-the-scenes stats and facts to help your product.

IKEA Coming Soon

IKEA case study coming soon.

Starbucks Coming Soon

Starbucks case study coming soon.

Trello User Onboarding

Discover Trello's user onboarding tactics (and the psychology behind them), as well as behind-the-scenes stats and facts to help your product.

Duolingo's User Retention: 8 Tactics Tested On 300 Million Users

Discover Duolingo's top 8 user retention tactics (and the psychology behind them), as well as behind-the-scenes stats and facts to help your product.

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8 Key Insights From Spotify On How To Deliver Better Product Releases That Retain Users