I'm an engineer who got bored and went back to school to master my passion; Product Design. The more you dig into design, the closer to human psychology you get. Hopefully, these case studies will help you build empathy that leads to product growth.
Instagram's vision to share our world through beautiful photos is a thing of the past. Ethical dilemmas are blatant and need our utmost attention.
Created Jan 18th, 202153,4520
How To Properly Apply "Jobs-to-be-done" To User Onboarding
Jobs-to-be-done are often misused (or not at all!) This case study shows you the critical impact it can have on user onboarding.
Created Sep 15th, 202039,3480
7 Product Team Pitfalls You Should Avoid
After talking with thousands of product teams, we've discovered seven wide-spread pitfalls that slow teams down and impact product quality. Check it out.
Created May 24th, 202028,2772
How To Notify Users Without Being Spammy
Writing engaging lifecycle emails is tough, considering an average person gets 121 emails/day. Make sure you respect people's inboxes with this technique!
Created May 7th, 202018,9700
User Onboarding: Is HEY Email Worth It?
The founders at Basecamp thought it was time to give emails a renewed experience with HEY. Let's look at their user onboarding!
Created Mar 17th, 202033,8470
Coronavirus UX: How Dashboard Designs Can Impact Your Perception
Dashboard design can greatly influence our perception of the coronavirus. Discover the strategies to make your visuals communicate the right information.
Created Mar 11th, 202056,6451
How Tinder Converts 8% Of Singles Into Customers In Less Than 15 Minutes
Discover how Tinder not only changed the way singles meet but how they were able to make $1.2B in revenues in 2019 alone.
Created Mar 9th, 202053,9300
The Real Reason Why Morning Brew Grew To 1.5 Million Subs In 5 Years
Discover how Morning Brew built an empire of millions of subscribers with great newsletter retention strategies and quality content delivered in your inbox.
Created Jan 19th, 202039,1750
Uber Eats: How To Ethically Use Scarcity To Increase Sales
Usually, a synonym of dark patterns, finally learn how to use the powerful psychological bias known as scarcity positively.
Created Dec 6th, 201938,30911
6 Ways Mario Kart Tour Triggers You Into Gambling Your Money
Learn how psychological biases are used to trick players into gambling money in the new Mario Kart Tour game, raising ethical questions.
Created Oct 21st, 201921,1983
Strava: 7 Strategies To Convert More Freemium Users
Strava's growth has been driven by a freemium business model. Let's see how they convert freemium users and how they can improve with growth design ideas.
Created Sep 12th, 201918,5541
How Hopper π° Perfectly Nails The Permission Requests UX During Onboarding
Learn the best ways to ask your users for permission requests during their onboarding, so that users gladly accept them. Timing and Context is everything!
Created Aug 26th, 201928,6601
Notion - Coming Soon...
Created Aug 3rd, 20193,7760
Minecraft - Coming Soon...
Created Aug 2nd, 20191,8440
5 Deadly π Onboarding Mistakes You Should Banned
Sometimes when things go south... Erase and restart! Make sure you banned these π 5 deadly onboarding mistakes from your product right away.
Created Jun 18th, 201926,4632
How Amazon Will Change Worldwide Shopping Habits With This New UX Checkout
Amazon released a new checkout user experience that might change worldwide shopping habits as we know them today. Check out these Tiny Product Tips!
Created Jun 3rd, 201933,7171
Why Superhuman's unsual user onboarding is their secret to sustainable growth
Superhuman is currently the most hyped and secretive startup. Time to unveil the curtain and look at all their 1-on-1 unique user onboarding tactics.
Created May 31st, 201942,3010
How To Drive Growth Through Seamless Referral Tactics
Created May 22nd, 20191,4001
How Calm Uses a Customer-Centric Referral Strategy to Drive Viral Growth β
Calm is trying to democratize meditation, and they're doing it with seamless referral tactics. Discover all their tricks in this growth case study!
Created May 21st, 201921,7340
7 Key Insights To Build Better Products From Spotify Ep.2
Created May 6th, 20191,1200
Spotify vs Apple: How Spotify is betting $230M on podcasts to win over Apple users (Ep. 2)
In 2017, podcasts in China added up to 3 billion dollars in revenue. Meanwhile, in the United States, they only racked up $300M. Meaningless to say it's an underutilized market. However, the market still faces great challenges like discovery & monetization. Spotify is now officially betting it can solve those with two significant acquisitions in GIMLET Media & Anchor. What does that mean for Apple? More importantly, for you and I?
Created Apr 14th, 201910,7471
Spotify vs Apple: How Spotify is betting $230M on podcasts to win over Apple users (Ep. 1)
In 2017, podcasts in China added up to 3 billion dollars in revenue. Meanwhile, in the United States, they only racked up $300M. Meaningless to say it's an underutilized market. However, the market still faces great challenges like discovery & monetization. Spotify is now officially betting it can solve those with two significant acquisitions in GIMLET Media & Anchor. What does that mean for Apple? More importantly, for you and I?
Created Mar 8th, 201923,9174
How Expensify Acquired Tons Of New Users With its 5M$ Superbowl Ad
We are taking a deeper look at the story of how a fintech company, Expensify, acquired tons of new users with its latest 5M$ Superbowl ad. Oh, yeah! 2Chainz was a big part of that stunt β. Discover exactly what to do to delight more customers and grow your business.